A founder-led brand and digital growth company for MSME and mid-market businesses.
We help retail, real estate, and MSME businesses build digital marketing systems that generate consistent footfall, enquiries and commercial return (ROI).
We will not tell you one campaign will change your brand. We will not promise you leads in one week.
Marketing takes its own course of time. What we will do is build a system, one that gets clearer, stronger and more efficient every month.
We are not running an agency. We are running a business. And in business, you show up for your customers.
We work with a small number of businesses at a time. Here is who calls us.
Regional brands that deserve to be local giants.
Big showrooms, retail chains, wellness centres, restaurant chains, hotels, resorts, regional real estate developers.
You have invested heavily in your spaces, service and product. But your marketing does not match what you have built. We fix that.
You built it through distributors and channel partners. Now you want to own the customer.
You have a solid product, a dealer network and trade marketing experience. But marketplaces, D2C websites, social content, performance ads and founder branding is a different operating system. We help you make the shift without losing what built you.
If your distributors are your customers, your marketing still matters.
You sell to wholesalers and dealers, not directly to consumers. You think marketing is Kharcha.
Which is why we focus on exactly two things for you:
1. Lead generation for dealer expansion.
2. Brand systems that make your distributors proud to push you.
Your product will never be on Amazon. Good. Let us use that.
Manufacturing, logistics, trading, importing, your buyers are procurement heads, factory owners and business founders. They need to trust you before they call you.
We turn your website and content into a serious pre-sales asset so your next big customer has already understood you before the first meeting.
For years, both of us sat on the client side of the table. When I was working at Future Group, brands like Big Bazaar and Brand Factory came with serious budgets and serious ambitions. Because of that, we got access to the biggest names in the agency world, top-tier creative shops, media agencies, performance partners. They would walk in with beautifully crafted decks, smart strategies, and large teams. When you are a large client, agencies turn up at their best. Meetings are sharp. People are prepared. Ideas are good. You feel like the market takes you seriously. It’s a privilege, and at that time, we didn’t realise how rare that level of attention really is.
Everything changed when we moved from big budgets to building our own companies. In 2020, I started working on Sault, MCare, RHx Labs and other ventures that did not have the kind of budgets Future Group had. These were serious businesses, but not “Big Bazaar level” when it came to marketing spends. Suddenly, the big agencies weren’t interested. We reached out. Some never replied. Some took one polite meeting and quietly disappeared. Others showed up with nice pitches, but once the contract was signed, they handed the work down to an inexperienced account executive and moved on to the next big name. Execution became slow, shallow, and tactical. The founder was left chasing updates instead of chasing growth. Nothing changed on the ground. No real growth. No proper thinking. Just surface-level activity.
In big agencies, you pitch to the founder and work with the intern. At Crafters Tech, the founders stay in the room.
If you are a MSME or a growth-stage founder, you probably recognise this pattern immediately: For the first two meetings, the agency brings their best people and best ideas. You feel hopeful. You sign. Then the work gets handed over to someone who has never run a business, never sat in your shoes, and doesn’t understand the pressure you wake up with. Junior teams are left alone; senior people move on. Reports come, but nothing truly moves sales, categories, markets. Budgets are not small for you. But for most agencies, they are “too small” to bring their best thinking, or they simply don’t have the capacity to think like business owners.
We’ve lived that frustration from the inside not as agency people, but as founders trying to grow our own companies.
At some point, the pattern became so repetitive that the answer was obvious: If we could not find the agency we needed, we had to build it ourselves. Not another “service shop” with a clever name and an Instagram presence. A true growth partner designed for serious businesses who don’t always have “big budgets”, but do have big ambitions. We set a few non‑negotiables from day one: Founder-led. Always. Every mandate would be led by founders with decades of lived experience, not handed over and forgotten. Execution teams would be guided closely, not left to figure out strategy alone. Business-first conversations. We would talk margins, inventories, channels, customer acquisition and cash cycles We would architect brand, marketing, commerce and technology as one system, so work compounds over time Crafters Digitech was born out of this very simple truth: We were tired of looking for an agency that understood founders, so we became one.
Founders who want an honest, capable partner not just a vendor. MSMEs and growth-stage businesses who’ve outgrown “freelancer plus a basic agency” but don’t want to burn money on big names that won’t show up after the pitch. Brands that need sharper systems, cleaner execution, and partners who can talk business, not just marketing jargon. If you have ever walked out of a “very good pitch” and then watched nothing change in your business for months, this story is yours too. We built Crafters so that you don’t have to keep repeating it.
Across retail, real estate, consumer goods, B2B.
We are a passionate group of professionals dedicated to delivering exceptional results.
Co-Founder | Chief Digital and Brand Officer
Co-Founder | Chief Creative and Operations Officer
E-Commerce Expert
11+ years of experience in software engineering, Shopify, Shopify Plus, and enterprise eCommerce solutions. Passionate about building scalable digital products, leading high-performing engineering teams, and driving technology strategy aligned with business goals. Experienced in system architecture, custom application development, cloud technologies, and performance optimization. Proven track record of delivering innovative, secure, and customer-centric solutions that accelerate business growth and digital transformation.
Technology and Algos
Vishal builds the digital infrastructure that makes everything else actually work. Web development, app development, e-commerce platforms, custom integrations. He leads all of it with one clear principle: technology should serve the business, not the other way around. He does not build things that look impressive in a demo and break in real life.
He has saved more launches than he has slept through.
Marketplace Growth
6 years living inside Amazon and Flipkart algorithm updates, listing optimisations and ad console shifts have made Harish one of the more battle-tested marketplace specialists you will find. MBA in Marketing from Mumbai University gives him the theory but the years on the platform give him what actually works on a Tuesday morning when your
Customer Success & GrowthPartnerships
8+ years of sales and client servicing means Rashmi has heard every version of "this is urgent" and still delivers. She is the anchor between what Crafters promises and what customers actually experience. Relationship-first, strategy-backed by building partnerships that outlast campaigns.
She remembers your business anniversary. And your sales target. Simultaneously.
Brand & Client Strategy
BTech brain. MBA heart. Finance discipline. Jhalak brings the rare combination of analytical rigour and creative instinct. She is the person who reads a campaign brief and simultaneously asks "what does this do for the customer's lifetime value?" Client-first is not a value she recites, it is how she is wired.
The kind of person who makes a mood board and a margin analysis in the same afternoon
Performance Marketing
Abhishree sits at a rare intersection: she has built startup ecosystems, raised funds, she understands both how businesses are built from scratch and how they need to show up digitally to attract the right attention. At Crafters, she runs performance marketing with the discipline of someone who has seen what it costs when campaigns do not convert. She does not optimise for impressions. She optimises for outcomes.
She has helped founders figure out what they need before they spend on what they think they want. Same applies to your ad budget.
Digital Strategy
A PhD in Decision Sciences from BITS Pilani with advanced training from the University of Texas at Arlington - Venkat brings a level of analytical rigour to digital strategy that most agencies simply do not have on their team. He turns marketing decisions into data-supported systems, ensuring that every channel choice, budget allocation and campaign direction has a logical backbone. At Crafters, he is the person who keeps instinct honest.
He will give you the number behind the gut feel.
Design and Frameworks
18 years of design experience means Shailesh has seen every trend arrive, peak and quietly embarrass itself. He builds visual systems that outlast them. From design strategy to creative direction to execution across industries, his work does not just look good. It does the job.
He will tell you why that font is wrong. He will also be right
Digital Marketing
Ankita believes that running ads without a strategy is just making noise with someone else's money and she is not interested in doing that. She has worked with startups, entrepreneurs and growing brands, turning "we need more leads" into structured, data-driven marketing systems. At Crafters, she connects your business goals to your digital presence without wasting your time or your budget.
She treats your marketing budget like her own. Which means she is very careful with it.
HR & Strategic Initiatives
13 years of running operations across businesses combined with a CA's precision and a mother-of-two's mastery of doing more with less means Arti has developed a skill most professionals never fully acquire: high-quality execution under real-world constraints. She brings financial discipline, operational clarity and people-first thinking to how Crafters is built and run. She is the reason the organisation works as well as the work it produces.
She once managed two kids, a hiring req. of 3 people and a product launch in the same week. Without drama
Finance & Operations
Where most agencies treat finance as a back-office function, Crafters treats it as a growth lever and Poonam is why. With deep experience in accounting, and operational planning, she ensures that every rupee in and out of this business has a purpose. No leakage. No surprises. Just clean, growth-enabling financial discipline.
She speaks the language of numbers the way poets speak in metaphors.
Performance Marketing
Nearly 6 years managing $15MM+ advertising portfolios at Amazon for top Grocery and CPG advertisers - Sidhant has operated at a scale that most performance marketers only read about. He knows Sponsored Ads, DSP and cross-channel Amazon campaigns not from a course, but from running them daily across large, complex accounts. At Crafters, he brings that same rigour to every performance brief, whether the budget is ₹5L or ₹5Cr.
He has optimised campaigns at a scale where a 1% improvement means real money. He brings that standard to every account he touches.
Creative and Designs
Dev is the person who takes a brief that says "make it pop" and turns it into something that actually converts. His design work balances visual craft with functional intent. He brings ideas to life across formats, platforms and categories without losing the commercial thread.
Figma is open. Ideas are already running.
Content and Production
Vini brings her agency experience in content and production to Crafters by turning brand ideas into stories that actually hold attention. She works across formats, scripts and production pipelines, making sure the content that goes out is not just creative, but commercially purposeful.
Content and Production
Pulkit works at the intersection of content thinking and production execution the person who makes sure a good idea does not get lost between the brief and the final output. At Crafters, he keeps the content machine running with craft, speed and intent.
One project that is not moving fast enough.
One store that deserves more walk-ins.
One category where your marketing has completely lost direction.
Start there. We will tell you honestly whether we can help (and how).
Honest answers. Real conversations. Better outcomes.
